Starting February 1st, 2024, Google and Yahoo have implemented new email rules to reduce spam and improve email quality. If your company sends emails to Google and Yahoo users, you need to ensure compliance with these new requirements.
If your abuse complaint rate is 0.3% or higher, Google and Yahoo will automatically block all your messages. Let's work together to avoid this.
Who This Affects:
All commercial email senders
Those concerned with email deliverability
Email providers
Key Requirements:
Authentication
Secure your emails to prevent domain spoofing. Implement strong authentication to verify sender identity and close security loopholes. We discourage bulk emailing and recommend sending no more than 100 emails per provider daily.
Valid DNS Records
Ensure sending domains or IPs have valid forward and reverse DNS records (PTR records). All emails must be authenticated using SPF, DKIM, and DMARC.
SPF: Stops email spoofing by verifying the sender’s IP.
DKIM: Adds trust by cryptographically signing messages.
DMARC: Prevents spoofing and manages unauthenticated emails.
Check with your IT department to ensure these settings are correct.
Valid IP Configuration
Ensure valid PTR records for sending IP addresses.
Set up reverse DNS records with the Google Admin Toolbox Dig tool.
Monitor shared IP addresses for delivery issues and reputation.
Avoid using Gmail From: headers as this can affect email delivery due to Gmail's DMARC policies.
Unsubscribe Links
All messages must have a visible, one-click unsubscribe link. Process unsubscribe requests within two days. Ensure proper setup of these links within our platform.
Spam Rate Threshold
Keep your spam rate below 0.10%. If your messages are marked as spam above the 0.3% threshold, they might get blocked. Monitor and manage your sending reputation using Google Postmaster.
Compliance is Key
Following these guidelines is crucial for uninterrupted email delivery and maintaining a positive sender reputation. Let's embrace these changes for a more secure email environment.