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Improve Deliverability: Manage Domain Reputation

Learn effective strategies to enhance email deliverability by protecting and managing your domain’s reputation.

Updated over 7 months ago

Hello Jeeva user! 👋

Your email deliverability is affected by two key factors:

  1. Domain Reputation

  2. Domain Authentication

What is Domain Reputation?

Your domain’s reputation is linked to how you’ve been sending emails. It’s influenced by five main factors:

  1. Email Format: Poorly coded HTML email templates will decrease your reputation.

  2. Volume & Consistency: Sending a lot of emails suddenly or at random intervals is bad for your reputation because it’s a typical spammer behavior.

  3. Complaints: This is the number of people who mark your message as spam.

  4. Bounce Rate: Sending emails to non-existent addresses damages your reputation.

  5. Blacklists: If identified as a “spammer,” your domain can be blacklisted by ISPs, significantly reducing your deliverability.

How to Check if You're Blacklisted

You might be wondering if you’ve been blacklisted. To find out, you need to run a test. Here’s how it can turn out:

  • Perfect Reputation: Great job! You can continue your good practices.

  • Blacklisted: This is more challenging. You’ll need to contact the companies that blacklisted you and request removal from their lists.

How to Maintain a Good Domain Reputation

Keeping your domain’s reputation clean isn’t rocket science. Avoid sending emails to unverified addresses and use a tool to automate and maintain a consistent volume of emails. Always provide an opt-out option to avoid being marked as spam.

Domain Authentication

Why is Domain Authentication Important?

Domain authentication allows email providers and ISPs to verify that you are actually the one sending the email. This is crucial to prevent “email spoofing,” where someone pretends to be you to steal sensitive information.

How to Authenticate Your Domain

To authenticate your domain, set up:

  1. Sender Policy Framework (SPF)

  2. Domain Keys Identified Mail (DKIM)

You don’t need to be a technical genius to set these up. Once done, you’ll see a near-instant boost in email deliverability.

Summary

Perfect deliverability is achievable. Now you know how to:

  • Authenticate your domain properly

  • Maintain a clean domain reputation

If you have any additional questions, feel free to reach out to our support team.

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